FYI

OMD Hong Kong appoints two data and content leaders

OMD Hong Kong has appointed two leaders in the areas of content and data to propel the agency’s and its clients’ future forward growth strategy.

The announcement:

Mark Goh, previously the Creative Innovation Director for OMD China, has been transferred to OMD Hong Kong to take up the role of Senior Content Innovation Director while Quentin Chow has been appointed to lead the agency’s data solutions as Data Marketing Director. In his new role, Mark will help clients evaluate, create and strategise brand’s content in sync with being ‘media fit’ while Quentin will lead the agency’s data marketing efforts powered by technology, tools, and data strategy to drive innovation and effectiveness.

Mark Goh

With over 19 years of work experience in Singapore, Vietnam and China, Mark joined OMD China as their Creative Innovation Director in 2014 and has been instrumental in setting up the creative innovation team to provide holistic and awards winning solutions to OMD China’s clients.

Quentin comes from a multimedia & entertainment technology background and has over 15 years of experience in the digital space in a variety of roles and functions from TFI Digital Media Limited, Next Digital Limited, Sizmek, TVB.com and Yahoo! Hong Kong Limited.

Quentin Chow

Commenting on his new role, Mark Goh said, “With the current convergence of data and content marketing, media agencies have become the new consultant to amplify creative ideas effectively by using the knowledge of media platforms, data and audience insights. I look forward to the new challenge to enhance OMD Hong Kong’s value-proposition.”

“OMD Hong Kong’s strategic move to tap into data analytics and technology for communications planning to help brands personalise their storytelling is a truly exciting opportunity for me. I look forward to empower the Business Directors and help their clients drive business growth”, commented Quentin Chow. Mark reports to Deric Wong while Quentin reports to OMD Hong Kong’s Head of Digital, Koyi Wu. They are a part of the management team at OMD Hong Kong.”

Source: OMD press release

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