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Twitter moves PR account from Ogilvy to Golin

Twitter has shifted its public relations account from WPP’s Ogilvy to Golin Singapore.

The Interpublic Group-owned agency will handle marketing communications and media relations for both Singapore and the Asia region on a retainer basis.

Ogilvy has held the account since early 2014, when the social network first launched its Asia-Pacific headquarters in Singapore.

The once-popular social media site had faced a string of bad press over recent years, with criticism directed at the leadership of chief executive Jack Dorsay and its reputation as a platform of harassment and abuse. Twitter has also struggled to compete with an increasingly dominant Facebook and its subsidiaries Instagram and What’s App.

However, the election of Donald Trump as United States president has given the platform something of a revival over the past 18 months.

In APAC, the company recently parter ways with managing director Parminder Singh, who has since joined Mediacorp as chief commercial and digital officer.

 

 

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