Y&R Singapore appoints Shirley Tay as CEO

Y&R Singapore has named Shirley Tay as chief executive officer, taking over agency leadership from the now-departed managing director Melvin Kuek.

Tay joins Y&R from the Singapore office of Australia-based creative agency ZOO, which she built from scratch in 2015 in her capacity as MD. Prior to joining ZOO, Tay worked at Ogilvy & Mather Singapore for 15 years in various roles.

She reports to Y&R Asia president Matthew Godfrey, who said:“I find it really inspiring that Shirley took the opportunity to be entrepreneurial and build a new business. Such commitment and courage is a spirit we like to embrace, definitely one of ‘Resist The Usual’.”

Kuek, who held the MD role for over four years, left Y&R to take on the same position at DDB Singapore in December.

Y&R has also appointed senior account director Janelle Goh, formerly regional account director at Red Fuse Communications in Hong Kong. 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing