24 Hours With… The Alchemy Partnership CEO Alvin Wong

24 Hours With... spotlights the working day of some of the most interesting people in Asia’s marketing and media landscape. Today, we hear about a day in the life of Alvin Wong, leader of the Singaporean independent agency The Alchemy Partnership

Friday May 19 2017


Woke up to work on the punching bags – got to get in some fitness time when possible. My daughter Nicki wakes up and we chatter about her ant farm before I get ready for work.


Reach the office after dropping Nicki off and dive into emails. Friday is usually quiet but because we have a couple of shoots going on today, things are a little chaotic.

We also kick-start a Skype call with our Phnom Penh office to check in on a digital brief. More clients from here heading there these days as Singapore grows internationally, and nice that they look us up to back them up in a different neighbourhood.


Got to pop by the bank during lunch (and I love the fish soup in Holland Village) because we have an assignment in Seoul tomorrow, and I need to change some cash.

Kimchi time beckons.


Our operations guy brings me the creative workload.

The senior team runs through client comments on their television commercial job. Looks like we can pull a nice one off. It’s rare to get TV briefs these days, so we are grateful when we get a few nice ones.

Creative reviews today for Havaianas and F&N. Is it Friday already?


Coffee time catch up with my partners. We adjourn to the coffee shop downstairs and sneak in an unhealthy treat sometimes.


People in the office are getting into the weekend mood. Chatter is breaking out in small pockets everywhere.

While everyone else hits the town, I leave for home to see my little girls. Family time is the best time for me; home-cooked dinner is always the best. There are also stories to read, dancing around to be done and a lot of jumping on the bed.


After the girls fall asleep, it’s time for me to attend to job number two. As a bit of a side project, the agency also runs a sushi chain with 10 restaurants and counting. So here we go, back to the emails again.



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