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Accenture buys Mumbrella Asia’s Creative Agency of the Year – The Monkeys

Global professional services company Accenture has bought independent creative agency The Monkeys, the winner of Creative Agency of the Year at the recent Mumbrella Asia Awards.

The acquisition aims to strengthen Accenture Interactive’s customer experience capabilities, as well as the services Accenture Interactive provides to chief marketing officers and chief digital officers.

The Monkeys picking their award up for Agency of the Year from Mumbrella Asia editor Eleanor Dickinson

Mark Green, The Monkeys’ chief executive officer, chief creative officers Justin Drape and Scott Nowell will continue in their current roles as well as take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Australia and New Zealand.

Originally known as Three Drunk Monkeys, the independent creative agency launched 11 years ago in Sydney.

Since then, The Monkeys, which now boasts 130 employees, has won awards including 2016 AdNews agency of the year, as well as six gold Effies, the Grand Effie and Effective Agency of the Year at last year’s Effies.

The agency has been shortlisted with 14 nominations across 11 different categories at this year’s Mumbrella Awards, and boasts some of Australia’s biggest clients, including Telstra, Qantas and Meat and Livestock Australia.

Commenting on the acquisition, Green said: “The combination of Accenture Interactive, The Monkeys and Maud is a great opportunity for our clients and teams as it will dramatically enhance our ability to connect brand strategy and creative all the way through to customer experience delivery.

“We look forward to offering clients an unrivalled and holistic customer experience offering.” Brian Whipple, head of Accenture Interactive, said the acquisition will enable the company to “integrate creative excellence with digital customer experience delivery”.

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