FYI

AdAsia expands into Hong Kong with IPO plans

Advertising technology company AdAsia Holdings has opened a base in Hong Kong as part of plans to list on the city’s stock exchange.

Ad Asia founders Kosuke Sogo and Otohiko Kozutsumi

The Singapore-based company, which claims to be the fastest-growing in Asia, recently raised US$12 million in Series A funding to expand into Tokyo and Shanghai.

The Hong Kong office will become 10th city of operations since AdAsia began in April last year.

The announcement:

Kosuke Sogo, Chief Executive Officer and co-founder of AdAsia Holdings, said: “We are aiming for a public listing within the next two years, and have identified the stock exchanges of Hong Kong or Japan as the most ideal environments.”

Along with the introduction of the AdAsia Digital Platform and CastingAsia, the company also aims to build up its ad networks in Hong Kong, further connecting Asia’s marketers and advertisers to premium online advertising inventory across Asia.

“We aim to enable marketers and advertisers in Hong Kong to leverage on intelligent tools to reach audiences across Asia and vice versa. By partnering with local publishers, we are able to improve the experience for the everyday internet user, bringing them advertising of value in less intrusive and more creative ways,” said Sogo.

Otohiko Kozutsumi, Chief Operations Officer and co-founder of AdAsia Holdings, said: “We are looking at a well-connected populace with 85 percent of the population already connected to the internet. Social media is also growing in popularity, with three-quarters of the population already engaged with a social media platform with a positive year-on-year adoption rate. Our move into Hong Kong seeks to leverage on these trends, providing marketers and publishers greater means to increase returns.”

Source: Ad Asia

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