Arcade creates apocalyptic mini-movie for Suntory in Indonesia

Singapore independent agency Arcade has created two mini action films to promote ‘Good Mood’, a new fruit-infused water by Japanese beverage-maker Suntory.

The agency teamed up with award-winning director Christoph Chrudimak to make two short films based on two different scenarios: a good day and a bad day.

Targeted at the Indonesian market, the two films show the same young male protagonist and chronicle the chain of events that follow him through two very different days.

The ‘bad day’ film, entitled ‘The Bad Choice’,  runs in reverse chronology, opening on an apocalyptic scene and transporting the viewer through a series of catastrophic events.

The protagonist it taken back to a shop where he made the ‘bad choice’ of picking another beverage over ‘Good Mood’.  To follow up the video, viewers are then invited to click onto ‘The Good Choice’ film. 

The ‘Good Choice’ film follows the same protagonist through the exact same day, where locations and characters are mirrored, but the chain of events is dramatically different.

The campaign will run across television, cinema, online, outdoor and social media. 


Arcade Team

CCO/founder: Gary Tranter

CCO/founder: Matt Cullen

Art director: Kayla Chia

Business director: Yvonne Lee

Account director: Evaan Miocevich

Agency producer: Derri Ng

Agency producer: Keith Chang

Director: Christoph Chrudimak

Production company: Applebox Asia

Post-production company: Chimney, Alice VFX, QuietLab

Original music composition: Song Zu


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