BBH’s Johnny Tan leaves to join 72andSunny in Singapore and Sydney

California-based agency 72andSunny is set to open an office in Singapore with BBH Shanghai’s Johnny Tan as its executive creative director.

The agency will also open an office in Sydney, and both hubs will be led by Chris Kay, who was formerly managing director and head of brand management for the agency in Los Angeles.

Singapore-born Tan was BBH’s chief creative officer in China. He will fill the role of ECD across both the Singapore and Sydney offices.

Returning to home turf: Johnny Tan

Prior to BBH, Tan was the executive creative director at BBDO China and a creative director at Y&R New York. He said he was looking forward to joining the 72andSunny family on “home turf”.

The agency has not revealed its local client base yet, but currently counts Carlsberg, ESPN, Starbucks, Adidas, Call of Duty and Samsung on its global roster.

John Boiler, founder and creative co-chair said the “radically diverse cultures” and “innovative spirit” across the Asia Pacific region inspired 72andSunny to launch offices.

“In Sydney and Singapore, we’re building with a mixture of homegrown and local talent to create a unique and regionally relevant expression of our company and culture. We look forward to finding some like-minded partners to share this opportunity with,” Boiler said.

Kay said: “I am beyond stoked to help grow a dynamic and diverse creative company that can operate at the pace and energy of New AsiaPac.

“Collaborating with smart, modern partners, both internally and externally across both offices, is already pretty inspiring, and no doubt will allow us to create game-changing ideas as we grow.”


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