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Bloomberg Businessweek launches edition in ‘news hungry’ Indonesian market

International magazine Bloomberg Businessweek has launched an edition in Indonesia this week. The title will be published by Indonesian women’s magazine publishing group Trinaya Media on a bi-monthly basis.

The Indonesian language magazine will be overseen by editor-in-chief Dwi Irawanto, who has previously worked for local outlets including Rajawali TV, Beritasatu.com, Kontan and Tempo.

The Indonesia version is the second Asian edition of Businessweek to be published in a local language. The magazine currently has Chinese language editions published in Hong Kong and China.

Jakarta-based Trinaya Media’s main portfolio of titles includes Elle Indonesia, Marie Claire Indonesia, Working Mother Indonesia and Elle Decoration Indonesia.

The publishing company’s chief executive officer Eric Tuapattinaya said: “The global media landscape has undergone significant changes but the demand for high quality and insightful content is constant and will be the key differentiator for us.

“Indonesians are hungry for news that will inform, educate and allow them to make intelligent decisions about their businesses, policies, strategies and investments. Bloomberg Businessweek Indonesia will seek to feed that gap.”

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