News

Geometry Hong Kong fights for endangered wildlife with fruity aphrodisiacs

Geometry Global Hong Kong is claiming to be taking a stand against the demand for animal-based aphrodisiacs by helping to create and distribute a sustainable product line sold in Chinese sex shops.

The agency was appointed by the Colombian Ministry of Environment and Sustainable Development to create products containing the South American fruit Chontaduro, rather than endangered wildlife.

As part of joint venture between Geometry Colombia and the agency’s Hong Kong office, the aim is to encourage consumers to buy more environmentally-friendly products.

The products include massage oil, candles and an energy drink under the brand name of She Shou Tao or ‘Orgasmic Peach’. These are to being distributed in adult shops and massage parlours in Hong Kong and Shenzhen, China.

Although, the products were initially marketed through banners on Chinese escort sites, Geometry said they are not currently being promoted through any paid media.

Former Colombian minister of environment and sustainable development Gabriel Vallejo said: “We are attacking the source of the problem by eradicating the behaviour.”

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of US$19 billion. Last year the Colombian government claimed it had dismantled the country’s largest wildlife trafficking ring ever discovered in the country.

Credits

Julian Hernández, Geometry Global Hong Kong Executive Creative Director

Edwin Pineda, Geometry Global Colombia Executive Creative Director

Harshad Sreedharan, Geometry Global Hong Kong Business Director

Jay Lee, Geometry Global Hong Kong Copywriter

Anastasia Simone Franz, Geometry Global Hong Kong Art Director

Celia Wang, Geometry Global Hong Kong Account Manager

Zeph Teng, Geometry Global Hong Kong Associate Creative Director

Kathy Yu, Geometry Global Hong Kong Account Executive

Pablo Verbeke, Geometry Global Hong Kong Videographer

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