Geometry Hong Kong fights for endangered wildlife with fruity aphrodisiacs
Geometry Global Hong Kong is claiming to be taking a stand against the demand for animal-based aphrodisiacs by helping to create and distribute a sustainable product line sold in Chinese sex shops.
The agency was appointed by the Colombian Ministry of Environment and Sustainable Development to create products containing the South American fruit Chontaduro, rather than endangered wildlife.
As part of joint venture between Geometry Colombia and the agency’s Hong Kong office, the aim is to encourage consumers to buy more environmentally-friendly products.
The products include massage oil, candles and an energy drink under the brand name of She Shou Tao or ‘Orgasmic Peach’. These are to being distributed in adult shops and massage parlours in Hong Kong and Shenzhen, China.
Although, the products were initially marketed through banners on Chinese escort sites, Geometry said they are not currently being promoted through any paid media.
Former Colombian minister of environment and sustainable development Gabriel Vallejo said: “We are attacking the source of the problem by eradicating the behaviour.”
Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of US$19 billion. Last year the Colombian government claimed it had dismantled the country’s largest wildlife trafficking ring ever discovered in the country.
Credits
Julian Hernández, Geometry Global Hong Kong Executive Creative Director
Edwin Pineda, Geometry Global Colombia Executive Creative Director
Harshad Sreedharan, Geometry Global Hong Kong Business Director
Jay Lee, Geometry Global Hong Kong Copywriter
Anastasia Simone Franz, Geometry Global Hong Kong Art Director
Celia Wang, Geometry Global Hong Kong Account Manager
Zeph Teng, Geometry Global Hong Kong Associate Creative Director
Kathy Yu, Geometry Global Hong Kong Account Executive
Pablo Verbeke, Geometry Global Hong Kong Videographer
Unsure why Mumbrella is promoting this obvious scam, given the publication’s previous stance around such kinds of work.
I mean, this video is practically a fictional drama. An idea reverse engineered against a “cause”. Its classic.
If I am wrong, please show me where these ads ran and where I can purchase the product. I would be also interested to see why the Colombian government hired the services of a Hong Kong agency.
ReplyThe whole thing of coming up with product formats, exporting from Colombia / importing to China, and getting into all those dodgy places seems like a lot of work to me for a scam. Plus a Minister speaking. Seems legit to me. Tho the scale doesn’t seem to be impressive… Perhaps the best way to check this out is ordering / asking these questions on their website…
Reply@claudia – don’t be so naive. You know easy it is to get someone – even governments – to support something they believe is benificial. Scam entries are full of them – WWF, Greenpeace, every Indian and Chinese NGO in existence.
ReplyThis kind of ‘reporting’ belongs over at campaign brief. Mumbrella has higher standards. And the irony is the agency will probably use this article cutting as part of its award package.
I still think it’s a great idea that shows possibilities. It’s definitely not conventional thinking. Perhaps that’s why it’s challenging to a more conservative audience. Anyway, time will tell. Good to hear other opinions tho.
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