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Happy Marketer picks up digital duties for Korean beauty brand Innisfree

Korean beauty brand Innisfree has appointed Happy Marketer to drive its social media marketing in Singapore.

The agency will begin work on the account next month.

Innisfree senior marketing executive Sharon Chew said it saw “great potential” in Happy Marketer in generating “viral content for the online community and mobile users”.

Happy Marketer Prantik Mazumdar said” “We are privileged and excited to be part of Innisfree’s growth in Singapore and look forward to supporting them with their social media marketing efforts.”

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