Dr Mumbo

Havas’ TD Ameritrade ad spoiler alert: you have probably seen this before

Dr Mumbo rather enjoyed Havas’ new ad for TD Ameritrade Singapore that was released this week.

It’s the wish fulfillment scenario of many-an office dweeb. In this case our office dweeb is named ‘Stephen’. He isn’t particularly noticeable to his colleagues.

But then, the moment he exits the lift, the music starts and off he goes: strutting down the office, basking in a moment of so-far unexplained glory, as his colleagues colleagues gawk in admiration.

It’s a fun ad. It’s just a shame it seems to have been done before.

Take a look at this one made for Intel in 2010.

Once again, here’s the token office oddball. This time his name is Ajay Bhatt. He’s pretty unassuming.

But then the music kicks in and that’s all it takes.

As this is an American ad, unsurprisingly the reactions of his colleagues are a little bit more over the top:

Dr Mumbo is in no way insinuating Havas copied Intel’s ad. Indeed the agency denied ever having seen Intel’s video, with a company spokesperson stating: “The power walk is a highly recognisable cinema trope, and has been used or parodied in many forms over the years, in movies, ads, music videos and so on.”

Fair enough. Perhaps great minds sometimes do think alike. Perhaps it’s true what they say, there are only six real stories in plot-writing. Are there really only  six plots in advertising though?


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