FYI

Havas boosts health division with Indian agency acquisition

Havas has acquired the Indian-based health agency Sorento, which will be merged into its health unit.

The healthcare communications company will integrate with Havas Health & You India and rebrand as Havas Life Sorento. Sorento’s clients include international brands such as Abbott and Johnson & Johnson.

The announcement:

Yannick Bolloré, CEO, Havas Group, commented: “We are delighted to welcome Sorento to our group. The team will partner with Havas Health & You India to create a broader health-and-wellness offering in the region for our existing global clients and provide a new infusion of energy that will allow us to expand our APAC capabilities.”

Following the acquisition, the management team of Susan Josi and Sangeeta Barde—Sorento’s co-founders and managing partners—will continue to head up the team of more than 70 health-and-wellness comms professionals. Josi and Barde will report to Charles Houdoux, CEO, Havas Health & You APAC, and will work closely with local Havas India management for day-to-day operations.

Barde and Josi said: “At Sorento we passionately believe that even complex healthcare brand problems can be solved with insightful and creative ideas.

“Our years of dedication and the commitment of many people who have been associated with Sorento have allowed us to forge strong partnerships with our clients and help build their brands in India. Joining hands with Havas will equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond.”

Source: Havas

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