Dr Mumbo

Who made that supercar vending-machine video? DDB exec and Visit Singapore row over video credits

All’s fair in love and war so they say, but what’s fair in the free-to-share world of social media these days? Dr Mumbo has been left pondering this conundrum after coming across this rather spectacular video for Singaporean luxury magazine Senatus that seems to have gone viral on Facebook.

The video shows the Autobahn Motors building in Singapore, which has been dubbed ‘the car vending machine’ due to its multi-storey window facade of fancy cars on display. Dr Mumbo’s apathy towards so-called supercars has been well documented, but nevertheless he concedes it is – to use a millennial expression – a cool vid bro.

However, it seems Visit Singapore also seems to have thought the same. And while so seemingly enraptured in the cool graphics and drone-shot cityscape, the tourism office seems to have forgotten to credit Senatus themselves – much to the chagrin of DDB Singapore creative director Benjamin Lee.

Lee also just so happens to be a popular blogger, operating under the name Mr Miyagi. So when he decided to play knight-in-shining-armour to Sentatus, his 3,000 followers knew about it.

You can see the ensuing row below:

The dispute started when Lee, at first using his personal account, commented on Visit Singapore’s post, saying: “Eh, you cannot lift other people’s videos and post as your own.”

Six hours later, a Visit Singapore administrator followed up with this somewhat grovelling apology: “Hi Benjamin, thanks for bringing this to our attention. We have messed up and have apologised to the content owner.”

Lee, then posting under his nom-de-plume, waded in once again: “So we’ll wait for you to take down the ripped video, and link-share properly ok? Sometime during Monday working hours on Monday is fine?”

At the time of publication, Dr Mumbo noted that Visit Singapore had included a reference to Sentatus in the post. Meanwhile, Senatus themselves, despite being at the centre of the social media storm (in a teacup), remained oddly quiet during the whole affair. An odd start to the week for Dr Mumbo, it’s time for that second cup of coffee.


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