Oglivy Malaysia wins CIMB Bank creative account

Ogilvy & Mather has been appointed as the communications agency-of-record for CIMB Consumer Bank Malaysia, the country’s second largest financial institution.

The remit includes driving the brand’s overall strategy, as well as the development of print ads, outdoor, digital and social media for a nationwide roll-out.

The announcement:

Ogilvy & Mather has been appointed the communications agency for CIMB Consumer Bank Malaysia, a subsidiary of the leading ASEAN universal bank, CIMB Group.

O&M was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments that Malaysians can enjoy.

As CIMB Consumer Bank Malaysia’s communications agency, Ogilvy & Mather will work closely with the institution to promote its retail banking business in Malaysia, managing all communications efforts for the brand’s Malaysian consumer portfolio.

Source: Ogilvy Malaysia


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