Pepsi goes through the ages in summer campaign film from Civilization Shanghai

The Shanghai office of independent agency Civilization has created a seven-minute film for Pepsi showcasing the key moments in the lives of Chinese youths since 1981, the year Pepsi-Cola entered China.

Civilization Shanghai co-founder Andrew Lok said the film took three months of planning and a fortnight of shooting in multiple destinations.

“Most of the moments we featured in our film may seem ordinary to today’s audience but our characters were young people living through extraordinary times,” said Lok who also directed the production.”Growing up in the 80s, 90s and first decade of the 21st century in China meant being exposed to a flood of new experiences as the economy opened up to the world and grew at breakneck speed.

“And because of the rapid pace of change, every few years felt like a different era, a new generation, each marked by special moments.”

The film will form part of Pepsi’s summer campaign.


Brand: Pepsi-Cola
Product: Summer Campaign
Client executive: Lilly Yip / Wendy Zhang / Brian Zhang / Iris Xu
Agency: CIVILIZATION Shanghai
Creative director: Andrew Lok / Alex Xie / Juno Zhang
Writer: Juno Zhang / Andrew Lok
Art director: Andrew Lok / Xiao-Peng Zhang
Client management: Grace Dong / Mars Sheng / Abby Yu
Agency producer: Ivy Yang
Production company: NUTS Films
Director: Andrew Lok
Cinematographer: Ke-Nan Qi
Executive directors: Didi Xu / Ling-Song Yu
Camera assistants: Wei Pang / Tian He / Ben Nan / Fan Yang
Production art director: Yang-Jun Lin / Bo Tang
Producer: Chao Tong / Di Gao
Editor: Didi Xu / Yin-Jian Lu
SFX: Liang
Music composer: Andrew Lok
Lyricist: Juno Zhang (Chinese) / Andrew Lok (English)
Music production: Fantasy Music


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