R/GA opens Tokyo office with raft of senior hires

Global digital agency R/GA has opened an office in Tokyo, Japan, as part of the agency’s plans to grow its presence in Asia-Pacific.

Sammy Hazui

The agency, which announced its intention to open a ‘launch pad’ base at Cannes last year, has hired Masami ‘Sammy’ Hazui to lead the new office as managing director. He has joined R/GA from Japanese electrical company Rakuten Group, where he spent six years as head of mobile strategy

George Sugitomo has also joined the agency from Dentsu Japan as executive creative director. Meanwhile, Yosuke Suzuki, formerly a senior strategist at Naked Communications Japan, has been appointed executive strategy director.

Within R/GA, executive producer Jon Hingston has relocated from the agency’s New York office, along with creative technology director, Kumi Tominaga. Group technology director Anthony Baker completes the new line-up after moving to Tokyo from R/GA London.

“Japan is an epicentre of design and technology, and a very long-desired location for R/GA,” said the agency’s founder, chairman and chief executive officer Bob Greenberg. “I believe it is an ideal market to introduce our unique model and an ideal place for R/GA to learn new methods and evolve even further.”

R/GA, the self-described ‘agency for the connected age’, has reinvented itself five times in its 39-year history since starting out as a visual effects production company in 1977.

The agency currently has offices across APAC in  Singapore, Shanghai and Sydney, which are led by executive vice president and MD Jim Moffatt.

He added: “Since announcing plans for Japan-based operations last year, we’ve focused on determining how to best serve the market, and assembling the right leadership team to enable that offering.

“We’ve brought together an exciting group of multi-disciplined home-grown and network talent, creating a balance of insight and experience needed to hit the ground running here.”



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