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From ROI to ROI+, Zenith rebrands with promise to ‘blend data, technology and brilliant specialists’

Media agency Zenith has revealed a new identity for its global brand 15 years after positioning itself as “the ROI agency”, shifting to become “ROI+”.

Still the ROI agency: Zenith’s new positioning

The agency will present its new face with the slogan: “We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client business”.

The previous Zenith brand

Complete with a logo redesign and website, the relaunch is “supported by new colours, fonts and photography that set a bright and differentiating tone across all Zenith’s brand assets around the world”.

Zenith’s global brand president, Vittorio Bonori, described the shift as a chance to help transform clients.

“We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention,” Bonori said.

“I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”

The company said the repositioning would see ROI+ focus on three key benefits for clients.

“First is the creation of ‘upstream’ strategies that deliver greater ROI through business transformation,” the company said in its launch statement.

“Second is a focus on the full consumer journey in order to design personalised communication at scale. And third is maximising ‘downstream’ efficiencies through market-leading automation, such as machine learning.”

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