Sizmek shakes up leadership structure following Jordan Khoo departure

Ad tech firm Sizmek has announced a raft of changes to its Asia-Pacific leadership following the departure of vice-president Jordan Khoo, who left the company in April after 10 years.

The company has replaced him with regional general manager Kees de Jong, the founder of  Xaxis Australia.

Kees de Jong

The changeover comes as part of  a global decentralisation process, with the company moving away from a regional VP-led operation to a GM structure.

Sizmek says the move will give more autonomy to the company’s 17 offices across APAC, while granting P&L responsibility to all regions.

The move will also see the APAC power base shift from South East Asia to Australia. While Khoo handled the operation between Singapore and Kuala Lumpur, de Jong will be based in Sydney.

“The APAC market is changing rapidly and it’s critical to be able to demonstrate innovation and better solve clients’ business problems,” said de Jong. “A one-size-fits-all approach doesn’t work, and that strategy rarely satisfies customers at scale.”

Jordan Khoo

After leaving Xaxis in 2013, de Jong has worked largely as a consultant on programmatic and media strategies.

Khoo first joined the company Eyeblaster in 2007, which was later rebranded to MediaMind. The company was acquired by digital provider DG in 2011 and rebranded to Sizmek in 2014.

Since leaving last month, Khoo has joined Kuala Lumpur-based e-commerce network Involve Asia as executive director.


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