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AudienceScience closes down in Singapore and China after P&G loss

International adtech company AudienceScience is closing its doors in Singapore and China following the loss of its global Procter & Gamble account.

Staff at the Singapore office were told the news yesterday after the United States company confirmed it was ceasing worldwide operations and going into receivership.

P&G announced earlier this month that it would be switching from AudienceScience to Neustar as its data management, leaving the agency without its main client.

According to AdExchanger, P&G refused to allow AudienceScience to do work for other consumer packaged goods clients or speak publicly about their relationship. This meant AudienceScience couldn’t pitch business based on its biggest client win, the article said.

In Singapore, the Raffles Place-based office acted mostly as an operational hub for P&G in Asia Pacific. It housed five people, of whom the most senior was platform director Chuan Jer Lim.

He wrote on LinkedIn yesterday: “End of a journey signifies the beginning of another. All journeys, even the ones without fairytale endings, are priceless in building up one’s experience and knowledge.

“What’s important is the journey itself and all the people that I had met and worked with. Time to review, reflect, appreciate and plan my next chapter.”

Across China, AudienceScience had bases in Shanghai, Beijing and Guangzhou. The Shanghai office only opened in August last year.

Mumbrella Asia understands that staff at AudienceScience in Asia are still awaiting conformation of a final leaving day from the US office.

Worldwide the closure of AudienceScience will affect up to 200 people. The company also laid off 50 people in January.

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