Carpool Cupid strikes in Grab-Tinder marketing campaign
It’s the video Dr Mumbo has been waiting an entire month for. Ever since he got the news in his inbox, Dr Mumbo has been keeping a watchful eye on Grab’s Facebook page for the impending video of the taxi service’s marketing campaign with Tinder – in which those on first dates meet each other during awkward cab rides. A carpool cupid scenario, if you like.
Here’s contestant, sorry date, number one: Chloe. She’s looking forward to meeting new faces at new places. What are the chances?
Also looking for a (free) ride is Ben Tang, a model and ‘YouTube Personality’. He is also looking to “meet new people and go to new places”.
Dr Mumbo suspects Ben’s date is in for some seriously personality-packed conversation.
Meanwhile, here’s Brandon, who counts modelling and being an adrenaline junkie among his hobbies, sorry jobs.

One wonders what Brandon’s interests could be
Brandon wants to meet someone with similar interests so they can “actually connect”. Oh the poetry of it. Lord Byron would be proud of this bunch.
Anyway onto the dates. Here’s Chloe’s rideshare for the afternoon and judging from the expression on her face, he’s the man of her dreams.

“Nice to meet you too…”
Meanwhile Ben and his lucky lady seem to have exactly the same taste in maroon t-shirts. It must be written in the stars.

Does Grab have some kind of maroon dress code?
These guys are Dr Mumbo’s favourites so far. “Do you like cooking,” he asks her. “Yes, yes, I used to try fun cooking,” she answers. It could be a line straight out of Shakespeare’s Romeo and Juliet.
Bets are on for this one ending in a wedding folks.
Over in Chloe’s cab, things seem to be heating up.
The date – whose name dear readers we still don’t seem to know at this point – “does theatre”. Chloe is clearly impressed.
Things, however, seem to be going a bit better in Brandon’s cab.
“I really like how she can just connect. We have got so much in common,” he gushes. Bless.
And it’s all giggles in Chloe’s cab. Awkward job responses aside, it seems to be a winner.
And finally the star-crossed maroon-wearing lovers.
Dr Mumbo’s heart is all aflutter now. When’s the next one of these taking place Grab? You can call Dr M up today. He would love to participate. He “does writing”.
Spot on. Anyone who think that “content marketing” is the future of marketing need to change their medication. Advertising is dead, and crap like this sure as hell won’t resurrect it.
ReplyThis is up there in cringe-worthiness as the dreadful #ocbc lie detector test. Who the hell creates this shit?
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