Dentsu Aegis Network and Tencent sign data and technology partnership

Dentsu Aegis Network and Tencent have signed a global strategic partnership at o create a new collaboration model.

The agreement gives Tencent plus its social networks and messaging platforms such as WeChat access to Dentsu Aegis’ mobile stack.

The announcement: 

This collaboration will also allow brand owners to gain data-driven consumer insights to optimise content creation and distribution on a global scale. Additionally, the two parties are committed to cultivating digital marketing talent to enhance the capabilities and expertise required in this ever-changing digital era.

“I am confident that a closer relationship with Tencent in China as our strategic partner will drive innovative and market-leading solutions to better serve client needs,” said Jerry Buhlmann, Global CEO of Dentsu Aegis Network.

SY Lau, Senior Executive Vice President, Chairman of Tencent Advertising, Chairman of Group Marketing and Global Branding, said, “Through this partnership, we hope to do more for the industry. The media and marketing industry needs a constant infusion of new talent with new mindsets. Together, we will merge marketing technology with the art of creativity to impact business goals.”

Source: Dentsu Aegis



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