InterContinental Singapore taps Japanese ‘food connoisseur’ for ‘A Sensory Experience’

Luxury hotel chain InterContinental Singapore has enlisted one of Japan’s most prominent food critics to promote the brand’s culinary experience.

The self-described ‘gastronomic connoisseur’, Takanori Nakamura, is shown exploring Singapore’s world-famous food scene across both Michelin starred restaurants and busy hawker centres.

“Anyone can cook something delicious, but what makes it stand out is the dedication to details, the originality of the dish and the chef’s passion,” said Nakamura, in the film’s voiceover.

He continued: “For fine dining or in local hawker centres, artistic sensibility, passion, a sense of grace, unique style and a perfection in the details – these enable the best people to go beyond the best.”

Created in Arabic, English and Japanese, the film has been released both online and on in-flight entertainment for airlines including Emirates, Singapore Airlines, Qatar Airways and British Airways.

The film forms part of InterContinental’s global ’Sophistication’ Live’ series, which features a different location from around the world and examines what makes that place unique.

Previous videos have explored fine wine in Bordeaux, food in Hong Kong and tailoring in London.

Concept: J.Walter Thompson Asia Pacific

Production: Electric Lime Films

Director: Pabz Alexander

Director of photography: Tom Welsh


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