Leo Burnett Malaysia’s ‘Aida’ ad for Hari Raya goes viral on Facebook

An online ad charting a Malaysian woman’s Hari Raya-from-hell has gone viral on social media, gaining nearly nine million views in less than a week.

The humorous four-minute video for Malaysian energy giant Tenaga Nasional shows a young woman named Aida trying desperately to leave her city job to spend Hari Raya with her family.

Since its release on June 14, the Facebook video has had 1.2 million organic views and a further seven million views through paid promotion. The YouTube version had been viewed nearly 700,000 times at the time of publication.

Created by Leo Burnett Malaysia, the film shows Aida being given extra work at her office. She then loses her bus ticket and her Hari Raya clothes, but ultimately returns home to a very forgiving family.

Leo Burnett’s senior art director Hyrul Anuar said the film’s story was based on his sister’s experiences of working in a biscuit factory to support his 11 siblings. He said: “I made my sister’s real life story into a drama.”

“Tenaga Nasional has always been about brightening people’s lives, and more so during the festive season,” said Iska Hashim, group creative director at Leo Burnett Malaysia. “And we believe that this humorous take on what many Malaysians can relate to will put a smile on everyone’s face.”


Group account director: Megat Camin Rizvi

Account manager: Ashikin Yusof

Group creative director: Iska Hashim

Senior art director: Hyrul Anuar

Senior copywriter: Ayuni Safira

AV producer: Roseniyati Abdullah

Film production: Reservoir World Sdn Bhd

Director: Quek Shio Chuan

Assistant director: Adam Sinclair

Executive producer: Ryan Khoo

Producer: Cheong Wai Leng


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