MullenLowe Vietnam ECD exits as leadership shifts to Singapore

The executive creative director of MullenLowe Vietnam has left the agency as it moves its leadership to Singapore.

Adrian McNamara joined the Ho Chi Minh City-based agency from from OgilvyOne Vietnam in September last year.

However, less than a month after the departure of MullenLowe Vietnam chief executive officer Michel Borelli, McNamara announced on LinkedIn he was leaving the agency to join an as-of-yet undisclosed company in China.

He wrote: “After three years of ups and downs, adventures in and out of the office and a wild ride, I’m leaving Vietnam to start a new chapter in China. As of tomorrow I’ll be based in Beijing and keen to make new contacts and meet fellow peers. Drop me a message if you’re in town.”

Prior to Ogilvy, McNamara worked at Jack Watts Currie, Naked Communications and DDB in Sydney. He has worked on brands including ACB Bank, Coca-Cola, Diageo, Kimberly Clark, Nestlé and Unilever.

Erick Rosa, the ECD of MullenLowe Singapore, will take over responsibility for the Vietnam operation in addition to his existing remit. He reports to Shannon Cullum, the Singapore operation’s CEO, who took over the Vietnam operation.

The agency’s restructure of its regional operations comes as part of its plans to turn Singapore in the “gateway to Asia Pacific”, according to the group’s regional president for South and Southeast Asia, Joseph George.

In April, MullenLowe moved its regional leadership for Unilever’s Rexona and Signal brands from Bangkok to Singapore.



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