Singapore Tourism Board retains Synergy H+K Strategies in Korea

Synergy Hill + Knowlton Strategies has successfully retained its public relations and communications account for Singapore Tourism Board in Korea.

The Seoul-based agency won the two-year contract following multi-agency pitch.

The announcement:

The STB and Synergy Hill+Knowlton Strategies will continue their strategic public relations partnership in Korea through a range of activities including media strategy, external communications, content creation, and PR event coordination, as well as reinforcing online and social media communications.

Ashlynn Loo, Korea Area Director for the STB, said, “The Singapore Tourism Board is delighted to continue working with Synergy Hill+Knowlton Strategies and we are confident that the team will continue to strive to raise awareness of Singapore among Korean travellers through its deep market insights and diversified public relations and marketing strategies. We strongly believe that our collective efforts will continue to raise the profile of Singapore as one of the best destinations for Korean travellers.”

“We are excited to extend our partnership with the Singapore Tourism Board in Korea,” said Synergy Hill+Knowlton Strategies President & CEO, HS Chung. “We have had great success over the past three years providing integrated communications for STB, with a strong focus on creative content development that Korean travelers can relate and be attracted to.

“We are more ready than ever to provide creativity and a fresh approach in this fast changing new media environment in order to bring our existing partnership with the Singapore Tourism Board to the next level.”

Source: Synergy H+K



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