We Are Social expands China operation into Beijing

Global social media agency We Are Social has opened an office in Beijing, two years after it first expanded into China.

From left: Wenny Qin, Pete Lin and Leslie Guo

The Beijing base will handle clients including China Minsheng Bank, Nestlé and China Mobile’s Migu, and will be led by Pete Lin, the founder of the agency’s Shanghai office.

Lin will be joined by Wenny Qin as account director creative director Leslie Guo. Qin joins We Are Social from IPG’s Golin Magic, while Guo previously worked at Hanzhong Group.

The Shanghai office now has 15 clients, such as Beats by Dre, MCM and Acer and is now staffed by more than 60 people.

Lin, who holds the title of managing director for Greater China, said: “Beijing has always been an important market in our China expansion strategy and we are incredibly excited to be working with such prestigious brands as our founding clients.”

Agency co-founder Robin Grant added: “Opening a Beijing office is a natural progression for We Are Social, with the huge growth of our client portfolio in the region coupled with growing demand for both country-wide and international campaigns, this new team will enable us to deliver even bigger and better work for clients in Beijing.”



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