Turner acquires stake in Vietnam online video site Pops Worldwide

Turner Asia Pacific has bought a minority stake in Vietnamese online content company Pops Worldwide.

The company has more than 1,200 online video channels and claims to reach more than 32 million subscribers on YouTube, where it operates Vietnam’s largest channel, Pops Music.

The platform has previously worked with Turner to launch full episodes of children’s shows Tom and Jerry, Ben 10, The Powerpuff Girls and Scooby-Doo on YouTube.

However, Esther Nguyen, the founder of Pops Worldwide, said the partnership would allow the company to “broaden its content” offering into more adult programmes.

Turner APAC president Ricky Ow said: “With its unique proposition, Pops has shown to be very adept at attracting and engaging audiences with its local content and creator network, and this agreement allows Turner to venture into this growing side of the business.

He added: “With a surge of video-on-demand viewing in both Vietnam and South East Asia, these are exciting times for two companies that share a very similar culture of innovation.”

Launched in 2011, Pops’ claims to receive more more than two billion views per month across its digital channels.

Financial details of the deal were not disclosed in the announcement.


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