Uber tries to recruit more drivers in Singapore with Facebook film

BBH has created a social media recruitment campaign for Uber featuring Singaporean comedian Rishi Budhrani trying –  and failing – to find his ideal job.

The two-minute video shows Budhrani going through a series of job interviews with the demands of having flexible work hours, no boss and a company car. Unsurprisingly, the recruiters are not exactly impressed. 

Released on Facebook today, the video ends with the tagline: “The best job isn’t a job. It’s driving with Uber.”

 Created by BBH Singapore’s recently opened content production house Black Sheep Studios, a 15-second version of the video will also be released on Instagram and Uber’s app. 

BBH Singapore copywriter Kevin Tosi said: “The casting of Rishi with his perfect comic timing and baffled hiring managers make for a film that we hope will both entertain and resonate with people. We all know that working whenever we want is only a dream for most of us.” 

Uber Singapore general manager Warren Tseng added: “To reach out to potential drivers in Singapore, Uber needed to challenge normal perceptions of what a job should be. The first thing we did was take away the notion of a typical job and highlight how earning with Uber can be a great alternative.”

Agency: BBH Singapore/Black Sheep Studios

Copywriter – Kevin Tosi

Art director – Kooichi Chee

Creative directors – Omar Sotomayor & Gaston Soto

Executive creative director- Joakim Borgstrom 

Account manager – Victoria Fernandez 

Account director – Rebecca Levy 

Busines director – David Webster 

Strategy director – James Sowden 

Head of production – Jonathan Gerard (Black Sheep Studios)

Director – Leo Poloniecki  (Freeflow)

Producer – Nadira Bmz (Freeflow)


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