FYI

WorkBook hires ex-Ogilvy COO Addin Lim for APAC role

Software company WorkBook has appointed Addin Lim, Neo@Ogilvy China’s former chief operating officer, as a senior consultant for Asia-Pacific.

Lim will be based in Singapore and will work with agency clients in APAC, especially within ASEAN  and Greater China markets.

The announcement:

Lim comes to WorkBook with over 22 years of advertising and media agency experience. After graduating from Nanyang Technological University in Singapore, he worked for a time at DDB Singapore and TSS Australia before joining WPP. And for the past 17 years, has been performing various roles within the WPP Asia Pacific companies.

After joining WPP Asia Pacific in 1998 Addin worked within the Adept in-house ERP system department as a System Analyst. By early 2006, Addin had transferred from WPP Singapore to WPP Beijing and successfully carrying out his role transformation within the group, starting from project management, then to finance management and finally to company management.

Addin’s greatest accomplishment to date, was in 2007, when he was asked to take over the financial management role at Neo at Ogilvy China. In 2009 Addin was then promoted to COO, with a remit to continue supporting and growing Neo at Ogilvy China. Following on from his departure from WPP in 2016, Addin returned to Singapore.

He said: “Starting in this new role and working with WorkBook was too good an opportunity to resist and I am very happy to start with this new role, it’s a very exciting future with WorkBook’s software technology, expansion and client growth.”

Source: WorkBook

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing