Dr Mumbo

When is a Chinese bride like a used car? When it’s an Audi ad

If there’s one advertising trope that never goes out of fashion (possibly because it was never in fashion) it is the ancient trope of the fierce mother-in-law.

So Dr Mumbo salutes Audi’s local partners in China for an ad that takes it up a notch by comparing a new bride to a used car.

While it may not be quite up there with last year’s infamous laundry detergent ad which saw a black man shoved into a washing machine only to emerge as a Chinese man, it’s still been causing a degree of offence.

Dr Mumbo notes that Audi China, a subsidiary of the German company, works in partnership with local company the FAW Group. And according to an Audi spokesman quoted in the South China Morning Postthe company is seemingly holding the partner responsible.


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