BBC Storyworks and Korean Air team up for branded content series.

BBC Storyworks has launched a branded content series for Korean Air which celebrates modern South Korean creative culture.

Launched on, the content marketing series forms part of a partnership with the airline, which will sponsor a digital culture series called Heart of Korea.

Each video or article profiles an individual from Korean culture, focusing on the pursuit of mastery in their respective craft or profession, including a Taekwondo dance group and the architect behind the newly created city of Songdo.

Each branded content piece will lead to the opportunity to engage with Korean Air through interactive calls to action.

Katy Xu, vice president of Greater China & North Asia, BBC Advertising said: “We know that audiences love and trust BBC content, and this is very important for high profile brands like Korean Air. The branded content we have created for Korean Air highlights incredible stories which epitomise excellence, dedication and mastery. It enables the brand to deliver their message to audiences in a meaningful and memorable way.”



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