Dentsu’s first female creative director Masako Okamura leaves Vietnam for the Philippines

Advertising veteran Masako Okamura has moved on from her role as executive creative director for Dentsu Vietnam to join the holding company’s sister agency Aspac in the Philippines.

Okamura originally joined the Vietnam operation from Dentsu’s Tokyo office in 2014 and is renowned for becoming the agency’s first ever female creative director in 2001.

In the Philippines, she will handle accounts such as Ginebra San Miguel, GlobeMybusiness and LBC.

Okamura said: “Manila is a hotbed for world-class creative talent. I see greater creative freedom and opportunities in this country to compete globally. Aspac is a battleship run by smart, equally driven talented people who also know how to have fun. I feel humbled but at the same time, excited to make this move.”

“The importance of the Philippine market keeps increasing for Dentsu in Asia Pacific, as this market continues to grow and change, while embracing creativity and innovation. With her rich international experience, I believe Masako will make herself an impactful creative driver for ASPAC to accelerate the growth,” added Takaki Hibino, chief executive officer of Dentsu APAC.

Dentsu has yet to announce a replacement for Okamura in Vietnam.


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