Edelman appoints new MDs for Singapore

Global PR firm Edelman has named two new managing directors for Singapore.

Delicia Tan

Delicia Tan has been appointed to the newly created role of MD for client growth and innovation, while Jamie Read will oversee the company’s technology and health divisions.

The announcement:

Both Tan and Read report to Amanda Goh, CEO of Edelman Singapore.

A 17-year corporate and crisis communications veteran, Tan has spent the past decade with Edelman in Beijing and Singapore. In her most recent role as Senior Director, Tan served as the senior strategist across the agency’s largest regional and global clients including Singapore Tourism Board, Singapore Prison Services and Shell. As Managing Director, Client Growth and Innovation, Tan will build on these client successes and partner with the agency’s leadership in Reputation, Integrated Brand and Sectors to identify Edelman’s next-generation solutions for clients.

Read has been appointed Managing Director, Sectors, where he is tasked with expanding the agency’s expertise in key sectors, including Technology and Health, while overseeing the business largest health client relationships.

Jamie Read

With more than 13 years of pharmaceutical, wellness, nutrition and health-tech communications experience globally, Read has led Edelman’s Southeast Asia Health sector business and developed strategic communications campaigns and digital health solutions for clients across Asia Pacific. Adding the Technology sector to his remit, he is charged with deepening the agency’s technology and digital disruption insights and developing solutions for new breed and start-up clients.

“Both Delicia and Jamie have been such fantastic colleagues and partners to clients over the past few years. They have added such depth to the Singapore leadership team and contributed to our year-on-year growth,” said Goh. “They will truly advance our communications marketing ambitions to drive earned centric ideation powered by insights and storytelling across multiple platforms and screens.”

Source: Edelman press release


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