Newly rebranded Spark Foundry names John Antoniades as global MD

Publicis Media’s recently rebranded agency Spark Foundry has appointed company veteran John Antoniades to lead the business globally outside of the United States.

Antoniades, who has been with Publicis Groupe for more than 20 years, will take on the role of managing director for global business, handling clients such as Bel, UBS, Brown-Forman and King.

The announcement:

Antoniades steps into his new role with an impeccable track record of driving growth and transformation across markets. Most recently he has been fundamental in leading Publicis Media’s successful new business drive across the region, running the pitches for clients including Visa, Fiat Chrysler and Merck.  

Prior to this, Antoniades led the operations for Starcom Mediavest Group across MENA. As CEO for the region, he was instrumental in driving major transformation across the agency, building world-class scaled data, content and technology capabilities. Under his leadership the business grew and diversified at a significant rate ahead of the market and became the number one agency in every market across the region. It was also consistently named Media Agency of the Year at the industry’s leading awards festivals including Dubai Lynx and Cristal Festival.

“In John we have an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to grow markets, innovate and provide excellent leadership” says Chris Boothe, US Chief Executive Officer for Spark Foundry. He continues: “With his strong focus on commercial rigour for client’s business results and smart strategic thinking and creative flair, I can’t think of a better person to drive momentum and growth for Spark Foundry outside of the US.”

Commenting on his new role, Antoniades says: “I’m thrilled to be joining the amazing team at this very exciting time for the Spark Foundry. The agency has an enviable client list and I can’t wait to hit the ground running and drive real business growth, creativity and innovation for them.”

Antoniades will report into Chris Boothe, US CEO for Spark Foundry and will sit on the global Spark Foundry Executive Committee.

Source: Publicis Groupe


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