Publicis Communications names new head of PR for China

Publicis Communications China has promoted the chief marketing officer for Saatchi & Saatchi to director of communications for Greater China.

In her new role, Rebecca Liu will be tasked with leading PR, marketing and corporate communications for all the company’s agencies, including S&S, Leo Burnett and the MSL Group.

The announcement:

Over a career that began in marketing and PR roles at well-known multinational corporations and then transitioned to focus on global 4A advertising agencies, Rebecca built her 13 years of professional marketing and communications experience. Upon joining Saatchi & Saatchi in 2010, she set about building a corporate communications team from scratch and went on to lead that team win team to win the “In-house PR Team of the Year ” award from PRWEEK Awards Asia in 2014.

Publicis Communications Greater China CEO said: “Rebecca has a rare talent for communications. She is very good at utilising her creativity to explore new, innovative marketing approaches that make a profound impact on the agency and boost business growth,” he said. “I am confident that her sophisticated market sensitivity and PR communications skillset will help create an even stronger reputation for Publicis Communications among an even greater audience.”

Rebecca also commented: “There are so many renowned and exceptional communications agencies in the network and each one has its own uniquely valuable brand image and culture,” she said. “These brands have made strong impressions on the public, through both their creative philosophies and their influence on consumers and the market. These are the elements of heritage that I look forward to preserving and developing, with the assistance of and through close cooperation with all the members of each agency team. Together, we will reach even more people and share the irresistibly magnetic Power of One.”



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