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Uber’s Ali Grayeli heads to Weber Shandwick for APAC ECD role

Uber Asia-Pacific’s executive creative director Ali Grayeli has left the ride-sharing company after just one year to join public relations agency Weber Shandwick.

As part of a newly created role, Grayeli will lead the Weber Shandwick’s creative strategy in APAC as the agency plots the expansion of its creative team globally. The agency was unable to disclose the size of its creative team in APAC at the time of publication.

He will report to Weber Shandwick’s chief executive officer for APAC Baxter Jolly and will move from his current location in Singapore to Shanghai over the coming months.

Grayeli first joined Uber APAC in August last year. Before that, he held senior creative roles at McCann WorldGroup Singapore and Ogilvy China.

“Ali is a storyteller and creative visionary – skills which are essential to our firm as we work to consistently drive integrated campaigns on behalf of our clients,” said Jolly. “Ali’s creative direction will provide significant value to our partners, whilst also adding to our already strong leadership team within the region.”

“It’s an honour joining Weber Shandwick.  It’s a truly great agency that has long been at the forefront of helping brands define their reputations and create highly engaging campaigns,” Grayeli added. “With the blistering pace at which we’re moving in today’s world, Weber Shandwick leads the way in creating meaningful dialogues with audiences resulting in business results and greater brand equity. I’m looking forward to doing some great work with some amazing people.”

 

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