Features

24 Hours With… WARC’s Edward Pank

24 Hours With... spotlights the working day of some of the most interesting people in Asia’s marketing and media landscape. Today, we hear about a day in the life of Edward Pank, managing director of WARC Asia-Pacific

5.20am: Unfortunately this is not a typo. Three times a week, I am woken up at this ungodly hour by my daughter, so that I can take her to swim practice. She trains 12 hours a week. I’m blown away by how much dedication she has at just 13 years of age, but despite the early morning slog, I’m quietly quite chuffed at her level of commitment, but mask this well with some obligatory dad-grumbling.

6.00am: I arrive back at the house and give myself a few minutes to scan my inbox to see what has arrived overnight. WARC’s other offices are located in London and the US, so typically there is some incoming messages to answer. Nothing too urgent, so force myself to go for a run and drag myself down to the East Coast Park. A run along the beach with the breaking dawn is a great tonic for the day ahead.

7.30am: After a quick breakfast with my wife before she starts the second leg of the school run, I head off to the MRT for the commute to work, if you can call 30 minutes on the East-West line a commute? Catch up on the new daily news agenda before arriving at our office in Chinatown.

8.15am: Responding to last night’s email traffic and some valuable quiet time to plan for the day ahead before the team arrive.

10.00am: Time to focus on the WARC prize for Asian Strategy, which has just closed for submissions. We’ve had a record number of entries this year and the quality of the entries has also markedly increased. Good news for the state of strategy in the region and also good news for our presentation for Mumbrella360 Asia, which will be based on the meta-analysis from this batch of regional best practice.

12.30pm: Lunch is with an ex PR agency leader who has just set up their own talent brand consultancy. We talk about potential collaboration around a breakfast event to CMOs/CEOs with best practice on employee branding. With a minimal marketing budget, these types of partnerships have always been helpful for growing the business in Asia, by engaging both prospects and existing clients.

2.30pm: One of our financial services clients have asked us to present at their regional marketing leadership conference. They’re interested in best practice around mobile payment and digital engagement. We work out a rough outline of the presentation and agree the data sets and case studies that we will use.

4.30pm: Back in the office, I hold some one-to-ones with some of the team to discuss up-and-coming marketing initiatives along with a new client on-boarding process.

6.30pm: I try and leave the office by 6.30pm to get home in time to have a dinner with the family. I’ve always been a strong advocate of eating together around a table to share perspectives and encourage some healthy discussion. Tonight’s conversation turns to Love Island, the UK reality TV show set in Majorca. My elder two kids seem to be fairly obsessed.

10pm: Lights out but not before my wife and I have watched an episode of said series to see what it’s all about. A fairly compulsive yet mindless viewing experience and am genuinely quite surprised at some of the content that it going out on network TV in the UK. But I guess another proof point that TV is far from dead.

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