FYI

AdParlor adds in-house creative division as it boosts Malaysian base

Digital consultancy AdParlor has formed its own in-house content division following the appointment of Mindshare’ Malaysia’s Dheeraj Raina as managing director.

The company’s Kuala Lumpur-based agency has hired Loki Media’s Eileen Khor to lead the new division as head of creative services, alongside Faraz Khan and Shyam Ravishankar as account directors.

The announcement:

“Brands in Malaysia face the challenge of speaking to consumers personally, which requires an unprecedented combination of human analysis and consultancy backed by hard data” said Matt Sutton, CEO, AdParlor Asia Pacific. “Dheeraj and his team possesses the high-level strategic insight of working with global brands, and deep consumer understanding that comes with being in-market. With them, AdParlor will deliver a data-driven service to advise our clients on their digital strategy, and enable them to execute.”

He added:  “At a time when brands in Malaysia are looking to drive measurable results from digital, our consultative, technical and now creative services, will enable us to better meet the needs of our clients. We intend to continue building on our offering as we progress our expansion.”

“Malaysia is not a one-size-fits-all market,” said Dheeraj Raina, Managing Director, Malaysia. “Greater customisation and personalisation helps marketers to build brand love. I look forward to building on the bedrock of AdParlor’s data and proprietary technology to enhance targeting precision, quality and transparency for marketers, in addition to expanding what we can offer to our clients.”

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