Bold Media opens office in Singapore after slew of business wins

Australian public relations agency Bold Media has expanded into Asia with the opening of a base in Singapore.

LR: Oliver Budgen, Toby-Hemming, plus Emilie-Sharp and Tristan Tobin

The media and marketing specialist has expanded its current relationship with digital agency MullenLowe Profero by taking on PR duties for the creative arm MullenLowe APAC.

Bold has also won additional new clients in Asia, including the adtech firms Blis and InSkin, both of whom the agency worked with in Australia.

To lead the Singapore operation, the agency has appointed Oliver Budgen as head of Asia, who previously worked at the independent agency Mutant Communications.

Bold managing director and founder Toby Hemming said: “Since founding Bold in 2012, it’s great to see the business growing through the dedication and hard work of our close-knit team. We pride ourselves on helping the region’s most ambitious companies drive revenue through reputation, and this expansion is a product of that successful vision.”

MullenLowe Profero global CEO Wayne Arnold added: “Bold have been an important partner to MullenLowe Profero in APAC for over five years. They have consistently achieved great results, delivering insight and expertise that has proved invaluable for our business growth and ongoing success.”

“It’s therefore exciting to see their expansion into Southeast Asia to build out their capabilities further. MullenLowe Group are currently executing ambitious growth plans across Asia as recently seen in China and Japan, and Bold play a crucial role in this strategy.”


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