FYI

Happy Marketer launches digital command centre practice

Happy Marketer has launched its digital command centre in a bid to enable brands to proactively handle their customer care, manage their online reputation and monitor competition.

The agency has been working with SMRT on its social command centre since March 2016.

The announcement:

Terence Quah, director of the digital command centre, said: “Many brands have been experimenting with social listening over the last few years but very few have been looking at multiple digital data sets. Moreover, we are excited to offer brands a multi-channel approach to managing their customer care and reputation online.

“The key objective of the digital command centre is to empower CMOs and their teams to make informed decisions. This way they can improve their customer experience based on real-time actionable insights.”

Quah will be supported by a team of seven employees to help clients monitor their brand perception online, manage their online customer care and implement a crisis escalation plan.

Prantik Mazumdar, managing partner at Happy Marketer, said: “We envision the digital command centre to unify the marketing, technology, corporate communications and customer service functions of a business. We aim to provide brands with the visibility and intelligence to drive efficiency.”

Source: Happy Marketer

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