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The Hoffman Agency taps Golin’s Marc Sparrow for GM role

Independent public relations shop The Hoffman Agency has appointed Marc Sparrow as general manager of its Hong Kong office.

Sparrow joins the agency from Golin Hong Kong, where he was executive director of technology for four years. Prior to moving to Hong Hong in 2013, Sparrow was the director of Hotwire Public Relations in London. He has led PR campaigns in Europe and Asia for clients including Oracle, McAfee and Renishaw.

His appointment follows that of Caroline Hsu, who was named Hoffman’s managing director for Asia Pacific in May, while Miranda Lee joined as general manager for the Seoul office last month. In February, Jason Cao started as general manager in China.

Sparrow said: “There’s a big opportunity for specialist agencies with a solid grasp on how technology is reshaping industries. Hoffman’s tech heritage puts it in a great position to help clients of all shapes and sizes profit from such change – whether they’re Hong Kong start-ups, western firms looking to do business across Asia, or mainland Chinese companies seeking support for international expansion.”

“We’re doubling down on the proposition that we deliver multiple-market campaigns for tech companies better than any other agency,” added Lou Hoffman, CEO of the Hoffman Agency. “Yes, Marc will lead our Hong Kong office, but by not worshipping individual office P&Ls we envision Marc impacting our business across the region and beyond.”

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