Ogilvy names Benoit Wiesser as chief strategy officer Asia as Paul Matheson moves to Norway

Ogilvy & Mather Asia has promoted its global planning account lead Benoit Wiesser to regional chief strategy officer.

Benoit Wiesser

Wiesser, who has worked for Ogilvy Asia for more than 10 years, takes over the role previously held by veteran planner and regional president Paul Matheson.

Matheson, who has moved with his family to Norway after working at the agency for 11 years, will retain his position on the Ogilvy global board and continue to work as a planning consultant.

Paul Matheson

Before joining Ogilvy, Matheson was the head of planning at BBH in New York from 1996 until 2004. During his tenure there, he was the global planner on Unilever’s Lynx campaigns and helped bring Johnnie Walker’s ‘Keep Walking’ campaign to the United States.

Ogilvy Asia’s co-CEOs Kent Wertime and Chris Reitermann said in a statement: “We are delighted that Paul will continue to play a role in both our global and our Asia business as a consultant on select clients. He is a truly world-class thinker, and we value his ongoing role with us.”

Prior to his promotion, Wiesser led planning globally for the Pond’s account. He said: “I am both humbled and hugely fired up to be given this opportunity to lead such a diverse and talented group of people. Together, we will ensure that Ogilvy continues to thrive and our clients receive the highest standards of partnership across the region.”

Ogilvy’s new appointment follows in the footsteps of a number of other regional creative agencies, which have created the role of chief strategy officer. Most recently, DDB Singapore hired David Shaw to head its brand and planning divisions.

Y&R Indonesia, Leo Burnett Shanghai and Grey Group Singapore also added the CSO role to their ranks this year.


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