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Sinclair drops ‘Communications’ from name as agency shifts brand identity

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Hong Kong-founded public relations firm Sinclair Communications has changed its name to simply ‘Sinclair’ in a bid to rebrand itself as more than a just PR agency.

The agency, which was founded by Kiri Sinclair eight years ago, has unveiled the new name and logo in an effort to support the agency’s “position as an established public relations, social media and experiential consultancy in the region”.

As part of the rebrand, the agency has rolled out a new division called Sinclair Arts. Dedicated to handling communications for cultural projects in Hong Kong, the division currently works for clients including Hong Kong’s Maritime Museum and French jewellers Van Cleef & Arpels.

In addition to Sinclair’s original niche as a lifestyle PR agency, Sinclair now handles clients in the B2B, corporate and consumer industry, plus a number of government bodies.

 

Last July, the company opened an office Shanghai with Kevin Lam and Eleanor Porter at its helm. The office currently works with Swire Properties, Pret A Manger, Dickies and Prophet. In total, Sinclair has more than 35 people working across both its bases.

“We see a bright future for the PR industry in Greater China as the importance of brand building through communications continues to grow,” said Kiri Sinclair, the agency’s managing director.

“Our philosophy, grounded in a distinct collaborative approach to client partnerships, media relationships and supporting our community, has been shaped for the Asian business environment. Our expansion is in response to the exponential growth in demand for integrated public relations we are seeing from both Chinese brands and international brands operating in the region.”

She added: “Sinclair’s new look and style is a bit more mature, just like us, but our passion and creativity is stronger than ever. Expect more of what you know – strategic, creative, impactful, and award-winning work that builds value, inspires action, changes opinion and grows reputation for our clients.”

This year, Sinclair won the Mumbrella Asia award for Social Media Influencer of the year for its work with Cheuk Wan Chi ‘G’ and her grandma.

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