Iris Jakarta extends ‘let’s be friends’ campaign as cheesecake and coffee go looking for hugs

Creative agency Iris Jakarta has continued a marketing push for creamer brand FiberCreme that looks to restore the lost love for foods perceived as unhealthy.

The latest installment of the Let’s be friends again campaign shows actors, dressed as a cheesecake and cup of coffee, asking people for hugs.

The campaign aims to convince increasingly health-conscious consumers that they can still enjoy “unhealthy” foods.

Iris said the new phase of the marketing drive has taken on a wider aim as it looks to encourage Indonesians to make friends with each other during times of unrest.


Agency: Iris JakartaClient: FiberCreme

Manager: Irvan Permana

Creative Director: Albert Chan

Art Director: Feby Elsadiora, Michael Louis, Willson Ariyaduta

Copywiter: Adri Zainuddin, Ahmed Pasha, Andika Nugroho

Producer: Purwono

Account Management: Roma Natalia, Ahmed Syakbani

Content Strategist: Gustin Chandra

Produced by KOI Films

Film Director: Upie Guava

Executive Producer: Eva Depari

DOP: Ario Wirawan


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