Jesse Lin steps down as McCann China CEO after 5 years due to ‘family reasons’

The chief executive officer of McCann Worldgroup Greater China has announced he is leaving the business after five and a half years to “spend more time with his family”.

Jesse Lin, who first joined McCann from DDB in 2012, will formally leave the agency at the end of the year. Lin also held the titles of vice chairman for McCann Asia Pacific and chairman of the digital agency MRM//McCann APAC.

“It’s been a difficult decision to step away from McCann, but I know I’ll be leaving the network in safe hands and have every confidence in the team, who will continue to do amazing work for our great clients,” he said.

Harris Diamond, chairman and CEO of McCann Worldgroup, said: “Jesse approached us several months ago and indicated that he would be leaving McCann at the end of 2017 in order to spend more time with his family. I would like to personally thank Jesse and his team in China for the phenomenal job they have done in building our creative and multidiscipline capabilities that have attracted both leading clients and top talent to our agency.”

Following his departure, the Greater China leadership will shift to the current vice presidents of McCann China, Ronald Sun and Mike Zeng, who will take over the role of dual CEO. 

Sun has previously held senior positions at the agencies Bates, DDB, FCB and Ogilvy, and has also served as national marketing director of Heineken in China.

Zeng, who also acts as managing director of MRM//McCann China, was previously the head of digital at IPG Mediabrands agency UM China, before joining MRM//McCann in 2012.

Ronald Sun and Mike Zeng

“Jesse has led the network in China from strength to strength, and we thank him for his contributions and wish him all the best,” said Charles Cadell, APAC president. “Both Ronald and Mike are very talented Chinese leaders, with many years’ experience in the industry.

“With the strong digital credentials of Mike, combined with the creative and strategic experience of Ronald, they will be able to drive an agency that is at once creatively and strategically led, but has digital at its core.”


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