Features

Marketing after the singularity: What AI will mean for brands – video

As part of Mumbrella's involvement in Advertising Week New York, we gathered some of the world's leading thinkers on the intersecting worlds of artificial intelligence and marketing.

If the futurists are right, the coming decade will see the entire communications industry undergo huge levels of disruption as artificial intelligence comes of age.

Optimising for virtual assistants, AI-driven collaboration and automated micro segmentation will be just some of the likely outcomes for marketers, while big agency groups will be able to much more easily tap into global resources to crack a brief or work on a pitch.

The Mumbrella-curated discussion featured creative agency, media agency, technology and brand perspectives on what the marketing world will look like in 2030.

Marketing after the singularity: From left: Microsoft’s Christi Olson, Publicis Sapient’s Chip Register, PHD’s Avin Narasimhan, Albert’s Amy Inlow; Audi’s Loren Angelo and Mumbrella’s Tim Burrowes | Photo by REX/Shutterstock

Panellists for the session were:

  • Christi Olson, head of evangelism for Microsoft, which has developed its personal assistant Cortana;
  • Chip Register, Co-CEO of Publicis Sapient and the man responsible for delivering Publicis Groupe’s new AI-led collaboration Platform Albert within the next few months;
  • Avin Narasimhan, head of comms planning for PHD NY. PHD has recently released its guide to the future of marketing in the time of AI, Merge;
  • Amy Inlow, CMO of autonomous marketing technology startup Albert, which launched in Australia in July, making her one of the most senior women working in AI;
  • Loren Angelo, VP of marketing at Audi America, named by Forbes as one of the US’s 50 most influential marketers

View the full discussion here:

The panel, moderated by Mumbrella’s Tim Burrowes, covered topics including Publicis Groupe’s ambitions for Marcel, PHD’s predictions in Merge, and its own collaboration platform, Source; Key milestones ahead; How marketers are already using AI tools like Albert for marketing; The rise of “hearables”; How marketers will optimise for AI in the future; the role of ideas in a technology-driven marketing world; and the impact on how agencies currently work.

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