News

Mazuin Zin takes the helm at Edelman Malaysia as managing director

Former managing director of MullenLowe Malaysia, Mazuin Zin, is to take the helm at Edelman Malaysia as the agency strengthens its communications marketing capabilities.

Zin will begin her new role as managing director of Edelman Malaysia in mid-October, reporting into APACMEA chief operations officer, Bob Grove.

While at MullenLowe Zin was awarded CMO Asia’s coveted ‘CEO of the Year Award 2017’ for leading transformation both in terms of the agency’s growth and industry reputation. During her 20-year career, which also spans Leo Burnett Group (including PR teams at Arc Worldwide), she has led teams that have won more than 100 effectiveness awards, regionally and locally.

“Mazuin is a transformational leader,” said Grove. “She leads from the front and understands how to partner with clients on their overall marketing and communications strategy at the most senior level. She is a proven business leader who  cares deeply about the growth and development of her teams. She is a perfect addition to our company, as we embark on our next phase of growth.”

Zin added: “I continue to believe that clients and businesses will not need to choose between compelling storytelling and creative/ad tech solutions that take these brand stories forward. In my view, Edelman successfully demonstrated at a global level how these two worlds can be seamlessly connected with ‘earned at its core’.

“I’m thrilled to be part of the company that is giving clients ‘holistic creative business solutions’ bringing in the best and proven practices from the worlds of digital, data, analytics, brand and reputation building. I look forward to partnering with both our Malaysian and international clients on creating brand stories that connect and resonate across their stakeholder systems.”

She replaces Rob Kay, who has decided to expand his horizons beyond Malaysia outside of Edelman.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing