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Mumbrella Asia Awards shortlists revealed following first round of judging

The Mumbrella Asia Awards shortlists have been announced with many countries from across the whole Asia-Pacific region represented.

The awards ceremony will take place at Marina Bay Sands on November 8, during the week of Mumbrella360 Asia

More than 160 entries made the shortlist following a rigorous first-round judging process by 121 jurors, the largest jury ever at the awards which are now in their fourth year. Those who made the shortlists will present their case to a live jury in Singapore next month and take questions from said jurors, as the judging process becomes even more robust.

The winners will be announced at the Mumbrella Asia Awards ceremony, which takes place at the Marina Bay Sands hotel on November 8, during the week of the three-day Mumbrella360 Asia media and marketing conference.

As well as the leading industry players like PHD, Havas, Carat, the BBC and CNN the awards shortlists feature a number of newcomers such as Postr and Brilio.net.

The full shortlists can be viewed below:

Mumbrella Award for Innovation

  • AdColony (Indonesia) with Dentsu Digital Indonesia & Disney for Disney – Pirates of the Caribbean – Salazar’s Revenge
  • Hill+Knowlton Strategies (China) for Coca-Cola China – Coca-Cola sings a Sustainability Song
  • Isobar (Singapore) with Carat (Asia Pacific) and Isobar (Korea) for General Motors – Chevrolet V-Showroom – Experience the New Cruze Virtually Anywhere
  • OMD (Singapore) for McDonald’s – Capacity Based McDelivery
  • Postr (Singapore) – Skinny Collect / Optus Xtra / Aladin / Blau +

PR Idea of the Year

  • Creations (China) for Cartier – Cartier Nails Down Millennials
  • Hill+Knowlton Strategies (Asia) for Hong Kong Airlines – Hong Kong Airlines 10th Anniversary Celebration
  • Hill+Knowlton Strategies (Beijing) for Mattel/Thomas & Friends – Thomas & Friends Friendship Campaign
  • Text100 (India) for TeamIndus – Every Indian’s Moonshot
  • Tourism Australia – Restaurant Australia Campaign

Mumbrella Award for Bravery

  • PHD (China) with Wezeit for Bayer – Yasmin’s Sex-Ed Revolution
  • SWAT Co (Thailand) with Digital Dude Co for Lipovitan-D – Lipovitan-D Brave Hero

Mumbrella Award for Data-driven Marketing

  • Blis (Singapore) with APD for Triumph (Singapore) – Celebrate in Sensual Red
  • iris Worldwide (Singapore) with Samsung RHQ, Samsung HQ & SAP for Samsung Customer-Driven Marketing Program
  • MEC (Hong Kong) for Wynn Palace – We Hear You: Creations of an Impactful, Precise & Personalised Always On Digital Acquisition Campaigns
  • OMD (Singapore) for McDonald’s – Capacity Based McDelivery
  • PHD (Singapore) with gyro & Google for HP Inc – HPI Supplies: How HP Used Data to Tone Up Its Display Creative

Mumbrella Award for Insight

  • OMD (Singapore) for McDonald’s – Capacity Based McDelivery
  • Weber Shandwick (India) for Experian India – Hunting Down Fraudsters with Experian HUNTERTM

Social Idea of the Year

  • Creations (China) for Cartier – Cartier Nails Down Millennials
  • Hill+Knowlton Strategies (China) for Coca-Cola China – Coca-Cola sings a sustainability song
  • Lion & Lion for The Coca-Cola Company – Chinese New Year 2017
  • PHD (China) with Wezeit for Bayer – Yasmin’s Sex-Ed Revolution
  • PHD (India) with Glitch Media for Perfetti Van Melle – Happydent Smile Please
  • Weber Shandwick (China) for Ocean Spray – Crazy for Cranberries: The Taste of Thanksgiving in China

Mumbrella Award for Collaboration

  • Frizbee (Australia) with Intel for Lenovo – TechRevolution
  • Edelman (Beijing) with LinkedIn for Skyscanner (China) – Skyscanner Chief Travel Officer (CTO) Recruitment Campaign with LinkedIn

Campaign of the Year

  • Golin Taiwan for Taiwan AIDS Society & Taiwan AIDS Nurses Association – HIV: Overcoming the Fear of the Test
  • OMD (India) for Nissan Motor India – Datsun – Vote for change
  • PHD (China) with Wezeit for Bayer – Yasmin’s Sex-Ed Revolution
  • Sinclair for Singapore Tourism Board – Singapore For Everyone
  • Supermarket Creative (Singapore) for Circles.Life – Circles.Life 20/20 Launch

Mumbrella Award for Culture

  • The Hoffman Agency (Asia Pacific)
  • Weber Shandwick (Asia-Pacific)

Best Localisation of Global Strategy

  • AdColony (Indonesia) with Unilever & Mindshare for Unilever / Clear – Tapping on mudik during Eid holiday in Indonesia
  • InMobi with Mindshare (Indonesia) for Milo – Milo Champ Squad
  • Havas (Indonesia) for RB Indonesia Durex – More time for love
  • Hill+Knowlton Strategies (Beijing) with Mattel/ Thomas & Friends – Thomas & Friends Friendship Campaign
  • The New York Times – T Brand Studio with KR Media & DDB Worldwide for Hennessy Paradis Imperial – The Sense of Precision Series / Episode 3: Paper, Scissors, Art

Media Idea of the Year

  • OMD (India) for Ferrero India – Nutella – #MyNutellaJar Campaign
  • PHD (China) with Wezeit for Bayer – Yasmin’s Sex-Ed Revolution

APAC Public Relations Agency of the Year

  • Eleven (Australia)
  • History Will Be Kind (Australia)
  • Red Agency (Australia)
  • Sling & Stone (Australia)

Marketing Technology Company of the Year

  • Postr (Singapore)
  • Wootag (Singapore)

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

  • InMobi with Mindshare (Indonesia) for Zwitsal – Zwitsal Baby
  • Isobar (Singapore) with Carat Asia Pacific & Isobar Korea for General Motors – Chevrolet  V-Showroom – Experience the New Cruze Virtually Anywhere
  • TaKanto Virtual Reality (Singapore) for AirAsia – ASEAN 50th Anniversary – The VR Experience
  • Untitled Project (Singapore) for Diageo – The Singleton Virtual Reality Tasting Experience

Best Use of Experiential

  • AdColony (Indonesia) with Dentsu Digital Indonesia & Disney for Disney – Pirates of the Caribbean – Salazar’s Revenge
  • FreemanXP for BMW Asia – Launch of the All-New BMW 5 Series
  • Jack Morton Worldwide (Singapore) with Golin Singapore for Magnum – Magnum Mansion – Release the Beast, Dare to go Double
  • iris Worldwide (Singapore) with Havas Media for Philips Lighting – Romeo & Juliet in a Different Light
  • Gate 7 (Australia) with Traffik for Japan National Tourism Organization – Taste of Japan Yummy Fun Truck
  • Havas Worldwide (India) for Reckitt Benckiser – Mortein – Kill the Real Demons

APAC Public Relations Agency Network of the Year

  • Hill + Knowlton Strategies
  • Weber Shandwick

Engaging with Millennials Award

  • Brilio.net (Indonesia)
  • Creations (China) for Cartier – Cartier Nails Down Millennials
  • Golin Taiwan for Taiwan AIDS Society & Taiwan AIDS Nurses Association – HIV: Overcoming the Fear of the Test
  • OMD (Hong Kong) for McDonald’s – Shogun and Tamago Bring the Love Back!
  • PHD (China) with Wezeit for Bayer – Yasmin’s Sex-Ed Revolution
  • Weber Shandwick (Singapore) for Eu Yan Sang- TCM Herbmixology Pop-Up Experience

Creative Effectiveness

  • Hill+Knowlton Strategies (Beijing) for Mattel/Thomas & Friends – Thomas & Friends Friendship Party Campaign
  • Hill+Knowlton Strategies (China) for Crocs China – Livestreaming Super Brand Day with Crocs
  • OMD (Hong Kong) for McDonald’s – McDonald’s – Shogun and Tamago Bring the Love Back!
  • RED2 Digital (Vietnam) for California Fitness & Yoga Centre – #Iammore
  • Supermarket Creative (Singapore) for Circles.Life – Circles.Life 20/20 Launch
  • TBWA\ Kuala Lumpur with BPN / Society for U Mobile – Music-Onz

Best Content Marketing/ Native Advertising Work

  • Frizbee (Australia) for Lenovo – TechRevolution
  • BBC StoryWorks (APAC) for Huawei Enterprise – The Explorers
  • CNN International Commercial with Great Big Story for All Nippon Airways – Ichigo Ichie
  • Mediacorp (Singapore) for Manulife Singapore – Be Ready For Life
  • OMD (Hong Kong) for McDonald’s – Shogun and Tamago Bring the Love Back!

Best Use of Programmatic

  • Essence for Google – Google Play – Mana Level Lo?
  • Blis (Singapore) with APD for Triumph Singapore – Celebrate in Sensual Red
  • MEC (Vietnam) for Grab – Outcomes Based Digital Marketing Creating Sustainable Business for Grab
  • OMD (India) for Virgin Atlantic Airways – Driving Profitability for VA with Always-On Programmatic
  • OMD (Thailand) with OMG Programmatic for dtac – dtac Dynamic Profiling
  • WATConsult (India) for digibank by DBS Bank – The Watchable Ads

APAC Specialist Agency of the Year

  • CHE Proximity (Australia)
  • Emotive (Australia)
  • MEC Digital Performance (Hong Kong)
  • Rotor Studios (Australia)
  • Rebel & Soul (Singapore)
  • Start VR (Australia)

APAC Media Agency of the Year

  • Atomic 212 (Australia)
  • OMD (Australia)
  • PHD (China)
  • PHD (New Zealand)
  • PHD (Singapore)

Disruptor of the year

  • AdAsia Holdings
  • iClick Interactive (APAC)
  • Postr (Singapore)
  • TBWA\ Kuala Lumpur with BPN / Society for U Mobile – ALL-ONZ

It’s not too late to be part of the Mumbrella Asia Awards. To book tickets for the ceremony click here.

For further details on tickets and sponsorship opportunities contact the events manager Lorin Pickup, Mumbrella Asia publisher Dean Carroll or head of sales Kris Chan.

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