Oath boss Tim Armstrong reveals plan to push into China

Oath – the newly named media giant featuring AOL and Yahoo’s various brands – is plotting a push into China, the company’s CEO has revealed.

Speaking at the Advertising Week New York conference, Oath boss Tim Armstrong said he had put together a project team of Chinese nationals to plot the company’s strategy for the region.

US telco Verizon bought AOL in 2015 and Yahoo in 2016 and brought together its media properties under the Oath brand in June this year. As well as Yahoo, they include Tumblr, HuffPost, TechCrunch and Engadget.

During the interview by CNBC’s Julie Boorstin, he was asked about the company’s ambitions for China. He said: “It’s a market we will be in, but it’s a market we are going to go carefully into, and it’s a market we will go into with partners.

“We’ve built a team of Chinese nationals to help run this. I attend a weekly team meeting of Chinese nationals.”

Naming 2018 as the year when the market will see the company’s China strategy executed, he said: “It’s a really big opportunity – really big.”


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